Thursday, April 13, 2006


This just in: When Terence Malick's The New World opens in Tokyo later this month, two movie theaters there will be specially equipped to offer something U.S. audiences had to rely on Malick's lush, atmospheric imagery, and their own imaginations, to provide. According to an Associated Press report, special scents will be released into the air of the auditoriums during crucial moments in the film.

The report states that "a floral scent accompanies a love scene, while a mix of peppermint and rosemary is emitted during a tear-jerking scene.

"Joy is a citrus mix of orange and grapefruit, while anger is enhanced by a herb-like concoction with a hint of eucalyptus and tea tree.

The smells waft from special machines under the seats in the back rows of two movie theaters, which create different fragrances by controlling the mix of oils stored in the machines."

Enhancing anger with a hint of eucalyptus and tea tree. Interesting. One has to wonder, though, whether or not if a certain director had been brought in to consult on the aromas those lucky Japanese viewers might also have been treated to a dose of what Colin Farrell's John Smith might have smelled like after a few weeks away from camp.

Malick's trimmed theatrical cut of The New World arrives on DVD May 9 with a 60-minute making-of documentary attached but, presumably, sans smells of any kind.


Roscoe said...

Ah man, me and my girlfriend just signed up to go to Japan after college is done on a ESL job. It's going to be awesome!

Dennis Cozzalio said...

Hey, perhaps the new, aromatic New World will be such a smash that it'll still be playing and you guys can go see it and file a report from overseas!

Congratulations, Roscoe! My wife's family is from Japan, and I've always wanted to go. Maybe someday. But for now I'll imagine you and your girlfriend having a great experience, and that'll tide me over.